By 2050 the weight of the plastic in the Mediterranean Sea will exceed that of the fish.
For Italians and their 7,600 kilometres of spectacular coastline, this should be of special concern. The Salvamare initiative by Corona and Ogyre was conceived to address this problem.

CORONA X OGYRE FOR THE OCEANS

Corona is a brand born at the beach and deeply connected with nature. In Summer 2021 it became the world’s first beverage brand with a net zero plastic footprint, and now wants to take the next step forward in the fight against the pollution of our seas and oceans. Together with Ogyre, a start up that believes in saving the seas like us, we are incentivising local fisherman to return the plastic waste they recover to shore, by paying them a fair price for their catch as if it were fish.

This plastic waste is then converted into a range of limited edition products - from tote bags to swimwear - which can be purchased by you. Every purchase effectively removes plastic from our oceans, helps support the fishermen and protects our seas and shorelines.

CARE FOR THE OCEAN WITH THE SALVAMARE LIMITED COLLECTION

EVERY PRODUCT IN THE COLLECTION HELPS REMOVE PLASTIC FROM THE SEA AND CONTRIBUTES TO PROTECT ITS MARINE LIFE AND SHORELINES
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HEAR ANTONIO AUGERI, CO-FOUNDER OF OGYRE,ON THE GRAND MISSION BEHIND THE SALVAMARE INITIATIVE

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LISTEN TO BENEDETTO CARPI ON A LIFE DEDICATED TO FISHING AND HOW SALVAMARE HELPS PROTECT HIS BELOVED ITALIAN SEA

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TOGETHER WE CAN MAKE A DIFFERENCE

OGYRE HAVE SO FAR HELPED TO REMOVE ____KG OF PLASTIC FROM THE OCEAN, BUT THIS IS JUST THE BEGINNING. NOW WE NEED YOUR HELP.

BUY OUR PRODUCTS TO DIRECTLY REMOVE PLASTIC FROM THE OCEAN, OR SHARE OUR STORY ON SOCIAL MEDIA WITH THE LINKS ABOVE TO HELP IN THE FIGHT AGAINST OCEAN PLASTIC.