With the 38th America’s Cup scheduled in Naples in 2027, Luna Rossa renews its partnership with Ogyre, the first global network based on the Fishing for Litter model, engaging local communities in marine litter collection. This is the context of the new Luna Rossa–Ogyre campaign: after collecting 28,000 kg together since the first collaboration in 2022, Luna Rossa is scaling the commitment x10, targeting 280,000 kg of waste collected by 2027 from the sea and coastal areas in Italy, Indonesia, Brazil and Senegal.

Collection does not follow a single route. Part of it happens in the sea, through Fishing for Litter operations: local fishers bring back the marine litter they encounter during trips at sea and land it in port. At the same time, collection also happens on the shoreline, intercepting coastal waste before it leaks into the waters.

This dual approach reflects how the Ocean moves debris: many items remain near shorelines and harbours, some travel with currents, and others sink and accumulate on the seabed.

Once waste is landed, the priority shifts from removal to handling. The goal is simple: keep the material contained, document it, sort it, and route it to the best available end‑of‑life outcome.

• Weighing and photographs: each batch is weighed and photographed to document quantities and condition.
• Data upload and traceability: collection information is uploaded to Ogyre’s blockchain-enabled platform so each batch remains traceable through the recovery chain.
• Sorting: local partners and certified cooperatives separate materials by type and condition to identify feasible recovery routes.
• Best end‑of‑life: materials are sent to recycling when technically feasible; in case waste is too degraded or contaminated, it is sent to the best available responsible disposal.

This is what “recovered” means in practice: kilograms removed from marine environments and carried through a documented pathway beyond collection.

The campaign’s target—280,000 kg of waste by 2027—puts scale and accountability in the same frame: collection in the sea and along coastal areas.

Luna Rossa CEO Max Sirena said the team is “pleased to renew the partnership with Ogyre” and hopes its example can help “spread a culture of respect for the sea, especially among younger generations”. For Antonio Augeri, Ogyre’s Co‑Founder & CEO, continuity is the point: “Alliances that last over time are the ones that matter” because they make it possible to raise the bar “with responsibility, to learn together, and to turn episodic results into structural change”.